definition:
A sole trader is self-employed and has complete control of the business. The owner is totally responsible for his success of failure.
characteristics:
-owned by one person
-don't have a limited liabillity
-can start trading whenever he likes
-simple of all business forms
the owner: one person/ sole trader
control of the organisation: the owner
advantages:
-small start up costs
-profits are all kept
-profits belong to the owner
-flexibility
-independence
-owner manages and controls the business
-the organisation of a small business is more simple
- there is less bureaucracy
-full responsibility
disadvantages:
-unlimited liability
-difficulties in raising money
-slow growth
-high risks
-lack of continuity
-falling ill and going on holiday can be a problem
-little capital to expand
-you have much work - stress
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